Libby Bawcombe

Digital Designer / Visuals, Product, UX


I conceptualize and design digital products for the web and apps across platforms and devices. My background in user experience, interaction design and art direction have been essential to my work in news and media.


Senior Visual Product Designer,
NPR (2015-present)

Product and user experience design for projects that span NPR’s websites and apps. Fluent in scrum/agile team processes. Major projects include NPR Music’s Tiny Desk Contest; an organization-wide evaluation and redesign of email newsletters; and ongoing redesign and prototyping of NPR’s news app. Consulted cross-departmentally on user experience for Generation Listen website and internal archiving tools. Produced episodes for a kids podcast through NPR’s Serendipity Days and Story Lab projects.

•Read: NPR Design

•Listen: Kids podcast episodes

Communication Arts Interactive Annual (November 2016)

Joined a jury of five design professionals to evaluate entries to the magazine’s annual interactive competition — which spans digital, social and environmental design.

Keynote Speaker and Panelist,
EJC News Impact Summit (October 2015)

Invited by the European Journalism Center to be a keynote speaker and panelist at their News Impact Summit in Amsterdam. Spoke about effective collaborations between designers and journalists for a select group of Dutch news executives, then presented again and participated as a panelist for a broader audience of journalists at all levels.

Digital Design Director,
The Atlantic (2013-2015)

Design direction for the digital product and development team. Responsible for designing all aspects of The Atlantic and CityLab websites. UX lead and designer on responsive redesigns, including a mobile-first overhaul of Redesigned to be responsive to much acclaim. Redesigned The Atlantic magazine iOS apps. Frequently created graphics and illustrations to support editorial content. Wrote for The Atlantic’s digital products blog. Frequently collaborated with developers, product managers and editorial staff, while managing another designer on our team.

Manager/Senior Multimedia Designer,
Newseum (2000-2013)

Responsible for concept development, art direction, design and navigation of educational interactive experiences displayed on museum exhibit touch screens, touch walls and tables, plus mobile devices. Designer of and multiple spin-off websites. Helped lead the design of the completely digital HP New Media Gallery museum exhibit. Developed logos, identity packages and electronic signage for programs and events. Created touch screen segments filmed for a nationally televised program. Managed the development of internal websites created as feature/bug ticketing systems. Organized staff to use project management tools. Wrote summaries of newspaper front pages published online as “Top Ten Today’s Front Pages.”


I write regularly for NPR Design and AIGA DC. My articles have appeared online in Nieman Lab, The Atlantic, EJC’s Emergency Journalism and InVision’s blog.


AIGA DC Board / Communications Coordinator, Blog

Professional Organizations

  • SND (Society for News Design)
  • AIGA (Professional Association for Design)
  • ONA (Online News Association)


  • 2016, Communication Arts Interactive Annual, juror.
  • 2016, DCFemTech Honor as a Powerful Woman Designer.
  • 2016, Digiday Award for Best Publishing Site Design for
  • 2016, ASME National Magazine of the Year Award for
  • 2015, Communication Arts Webpick of the Week for
  • 2015, ASME National Magazine Award finalist in the website category for
  • 2011, Odyssey of the Mind Creativity Award for the Newseum's interactive exhibits.
  • 2010, MARS Best Free Reference Web Site Award for's feature "Today's Front Pages."
  • 2009, Web Marketing Association’s Award for “Outstanding Website” for
  • 2009, Nickelodeon's Parents' Picks Awards for the Newseum's kid-friendly exhibits.
  • 2008, Web Marketing Association’s Award for “Best Media Website” for
  • 2007, AAM MUSE Award for the Newseum interactive "Be a Photographer."
  • 2007, The Webby Awards for as an "Official Honoree for Best Visual Design–Function."
  • 2006, AAM MUSE Honorable Mention for the Newseum interactive "Pulitzer Prize Photographs."


ONA/Poynter Leadership Academy for Women in Digital Media

Inaugural class, selected as one of 25 participants, from a pool of nearly 500 applicants.

Bachelor of Fine Arts, Graphic Design with an Emphasis in Multimedia.

Ball State University

Cum Laude, Honors College, Art Department Outstanding Senior, All-American Scholar.


Sketch, InVision, Hindenburg, Adobe: Illustrator, Photoshop and Acrobat; Sublime Text; Basecamp; Google apps; Slack; Redmine; Trello; Confluence; Microsoft Office.


Design articles by Libby Bawcombe

"Designing News Products With Empathy: 50 Stress Cases To Consider" (NPR Design)

"ONA, Poynter Announce First Class of 25 for Women’s Leadership Academy" (ONA)

"5 Lessons from The Atlantic’s Redesign" by Kristen Hare (Poynter)

"The Atlantic Redesigns, Trading Clutter and Density for Refinement" by Joshua Benton (NiemanLab)

"The Hamburger Menu-Icon Debate" by Libby Bawcombe (The Atlantic)